This year marks a major milestone for Powerscreen and its exclusive Southern African distributor, ELB Equipment, as they celebrate 30 years of dominance in the mobile crushing and screening industry. With an estimated 50–60% market share and an unmatched range of rugged machines built for African conditions, the partnership continues to define the standard for performance, reliability, and service across the region.
A Legacy Built on Power and Precision
Powerscreen remains the top-selling brand of mobile crushing, screening, and conveyor equipment in South Africa—serving as the backbone of operations in mining, construction, recycling, agriculture, and more.
According to Wakefield Harding, Divisional Director at ELB Equipment, and Heath Dickson, the secret to their enduring success lies in more than just the machines. “It’s about delivering world-class equipment, yes—but also pairing that with local expertise, responsive service, and an application-driven approach. These machines are built tough, but it’s our team that makes them unstoppable.”
Depth of Knowledge. Breadth of Offering.
ELB Equipment doesn’t just sell machines—it delivers tailored solutions. With three decades of deep product knowledge and a strong, experienced team, the company caters to clients of all sizes—from small-scale sand miners and composters to massive mining operations.
“We offer one of the most comprehensive product ranges in the market,” says Wakefield. “Our clients don’t need to overinvest or compromise. We fit the right machine to the right job.”
Speed, Support, and Service That Sets the Standard
With the largest stockholding of Powerscreen equipment in South Africa, ELB Equipment ensures fast turnaround times and reduced downtime. This is supported by a nationwide network of eight sales and service branches and three regional parts depots—from Witbank to Cape Town and Port Elizabeth.
“Our logistical muscle and on-the-ground support mean we’re never far from our customers. We keep machines running and operations moving,” Wakefield explains.
Next-Gen Machines Raising the Bar
Powerscreen continues to innovate. Two standout new additions include:
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Chieftain 1700X: A triple-deck incline screen featuring a patented four-bearing screenbox that can reverse direction for difficult screening tasks.
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Premiertrak 450: A powerful jaw crusher capable of handling up to 500 Nm crushing strength, expanding capabilities in demanding applications.
These machines reflect a massive leap forward in productivity and versatility, aligning with the evolving needs of African industries.
Smarter Financing, Stronger Support
As machine capabilities grow, so do client expectations—and ELB Equipment is responding with flexible finance packages and predictable service agreements.
“We’re increasingly bundling service contracts with our machines to offer peace of mind. Clients benefit from stable operating costs over 2,000 to 3,000 hours and reduced risk of unexpected downtime,” says Heath.
Beyond Crushing and Screening
The future is even bigger. ELB Equipment is now leveraging its industry experience to expand into larger-scale mining through a new line of LiuGong excavators and dump trucks. This move opens doors to new markets and cements the company’s status as a full-spectrum heavy equipment provider.
Award-Winning Partnership with Global Impact
The 30-year partnership with Powerscreen remains the cornerstone of ELB Equipment’s success. Recently recognised as Powerscreen’s Regional Dealer of the Year, the company’s commitment to excellence is clearly paying off.
“This award is a testament to our team’s dedication, our deep customer relationships, and the strength of our long-standing partnership with Powerscreen,” says Wakefield. “We’ve built a legacy—and now, we’re ready to take it even further.”
The Road Ahead: Built on Power, Driven by People
As Powerscreen nears its 60th anniversary globally, and ELB Equipment celebrates 30 years of partnership in Southern Africa, the outlook is bright. Backed by powerful machines, expert teams, and a future-focused strategy, the company is well-positioned to keep crushing expectations for decades to come.
