Meetings Africa commenced on February 24, bringing together industry leaders to discuss strategies for South Africa’s MICE (Meetings, Incentives, Conferences, and Exhibitions) sector ahead of the highly anticipated G20 and B20 summits. These events are expected to bring between 50,000 and 60,000 visitors to South Africa throughout the year, with an additional 5,000 to 8,000 family members and companions, according to Pieter Swart, MD of Conference Consultancy South Africa.
Johannesburg’s Infrastructure Overhaul
As part of preparations for hosting these prestigious summits, Johannesburg is launching an extensive rejuvenation project aimed at enhancing road quality, safety, and cleanliness. Approximately 6,000 wardens will undergo specialized training in safety, traffic management, tourism assistance, and information services, said Sthembiso Dlamini, CEO of Gauteng Tourism Authority. This initiative is set to bolster Johannesburg’s ability to welcome and manage large international delegations.
Economic and Tourism Impact
Nombulelo Guliwe, CEO of SA Tourism, emphasized that the G20 summit presents a unique opportunity to shape policies that will benefit South Africa’s economy by attracting increased tourism, foreign investment, and employment opportunities. Moreover, the long-term infrastructure developments associated with these events will leave a lasting impact on the nation’s growth.
Glenton de Kock, CEO of the Southern African Association for the Conference Industry, highlighted that the experience gained from hosting the G20 and B20 summits will significantly improve South Africa’s prospects in securing future international conferences and high-profile events.
A Landmark Event for South Africa
Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa, described the upcoming summits as a pivotal moment for the country, stating: “There have been few occasions in the past that truly showcased our capabilities as a nation. This is our biggest moment since hosting the FIFA World Cup.” With the world’s attention on South Africa, stakeholders are eager to demonstrate the country’s capacity for hosting large-scale global events, setting the stage for a strengthened presence in the international conference and tourism sectors.
